August 2015 - Tourism: What ambition for France?
Issue editor : Emma Delfau,
To read summaries, click on the article titles
Foreword: Laurent Fabius,
French minister of Foreign Affairs and International Development
Introduction: Emma Delfau,
directrice du Tourisme, direction générale des Entreprises
1. Promoting France as a destination
Has tourism become a strategic issue?
managing director of Alliance 46.2
French tourism: A major economic sector with a strong potential
chairman of the board and managing director of MKG Group
The myth of the lackey: How to change mentalities?
engineer from École des Mines
Tourism: Which ambition for France? New forms of geographical marketing
managing director of Atout France
The role of local authorities and elected officials in promoting tourism
François de Mazières,
MP from and mayor of Versailles
The Loire River valley by bicycle: A French success story!
director of the association France Vélo Tourisme,
France Vélo Tourisme
What strategy will Spain pursue to become the second country of tourism in the world?
French ambassador to Spain
2. How to satisfy tourists’ new expectations?
Airports, the gateway to a country, play a crucial role in welcoming tourists
Augustin de Romanet,
chairman of the board and managing director of Aéroports de Paris
The intermodality of itineraries facilitated for tourists
managing director of Voyages-SNCF.com
New forms of collaborative tourism, a strongly growing demand
director of France d’Airbnb
BlaBlaCar and collaborative tourism
director of BlaBlaCar
A single destination for new experiences: Adapting the supply-side of tourism in Paris to new expectations
director of the Office du Tourisme et des Congrès de Paris
Luxury and even excess: A promising niche for tourism in France
managing director of Hôtel Plaza Athénée in Paris
3. Innovation and digital technology: Tourism’s prospects
The hotel group ACCOR faces worldwide competition: A successful digital transformation
assistant managing director of ACCOR in charge of Marketing, Digital Technology, Distribution and Information Systems
The emergence of start-ups in tourism
delegate general of Welcome City Lab
Big data at the service of tourism
Orange Business Services
Do tourism in the age of the Internet and the resulting disintermédiation signal the end of traditional tour operators?
Geoffroy de Becdelièvre,
chairman of Marco Vasco, specialized in customized traveling
What weapons do independent hotels have to cope with on-line travel agencies and big groups?
managing director of the Fédération Internationale des Logis